I design social media reels for The Forum Podcasts to attract audiences.
Using Adobe After Effects, I start a composition with a white background and overlay black text onto the clip. Then, I insert a 10-30 second audio clip from the podcast with an audio spectrum effect. Lastly, I type out captions and render the animated clip. The social media reels tease the new podcasts and invite people to listen to the full story.
The four social media reels have an average of 296 impressions per animated clip on Instagram. That is roughly 60% of The Forum’s Instagram following.